INSUBCONTINENT EXCLUSIVE:
Tim Cook has called for more "human curation" in music streaming services, laying out a vision for Apple Music at odds with the growth of
data-driven curation amongst competitors.In a conversation with Fast Company, the Apple CEO stressed his credentials as a lover of music,
longstanding critic of the data-centered playlists curated by its major rival, the popular music streaming app Spotify, which was valued at
$26bn on floating on the Stock Exchange and has been steadily growing in value ever since.But with over 70 million users worldwide, there
based on likely listening habits and similar music styles.By using the metadata of different tracks and artists, streaming services are able
to collate types of music that fans of one genre or artist are likely to enjoy, and has already connected countless listeners with songs
It was years ahead of Apple, who in classic fashion bode their time, waiting until it had seen two years of decline in its music sales
before starting to establish its own streaming service.Now though, Apple Music is a sizeable force in music streaming, due in no small part
has the luxury of meaning it.
