INSUBCONTINENT EXCLUSIVE:
This represents a 3.6% growth compared to 2024 figures
Officials expect 33,000 new direct jobs by year-end
Currently, tourism supports approximately 500,000 positions across 52 different economic sectors.Visitor numbers fuel this prosperity with
51 million tourists expected this year
Domestic Brazilian travelers make up 48.5 million of these visitors
The metropolis received nearly 220,000 foreign tourists in January 2025 alone
The city hosts roughly one event every six minutes, maintaining strong hotel demand.Hotel performance remains robust with occupancy rates
Average daily rates have increased to approximately R$658
The region houses between 410-550 hotels offering visitors 42,000-50,000 rooms total.Three strategic tourism districts established last year
accelerate growth through tax incentives
2025Major events significantly boost economic figures
This celebration created 50,000 temporary jobs and attracted 16.5 million participants over three weekends.Roberto de Lucena, Tourism
development, ensuring sustainable tourism expansion through 2025 and beyond.
