INSUBCONTINENT EXCLUSIVE:
The International Organisation of Vine and Wine (OIV) reported on April 15, 2025, that global wine production and consumption have dropped
to their lowest levels since 1961.Production declined by 5% from 2023, reaching 226 million hectoliters in 2024
Consumption fell 3.3% to 214 million hectoliters, continuing a downward trend for the third straight year.Unpredictable and severe weather
conditions have caused significant damage to vineyards across both hemispheres
The total area under vine decreased by 0.6% to 7.1 million hectares, marking the fourth year of contraction.Spain removed 15,000 hectares of
vineyards, while France pulled up 5,000 hectares
Italy became the top wine producer with 44 million hectoliters, surpassing France, which suffered a 24% production drop to 36 million
Consumer preferences are shifting, especially in established markets
The United States, the largest wine market, saw a 5.8% decrease in consumption to 33.3 million hectoliters.Global Wine Industry Hits
Six-Decade Lows as Weather Extremes and Consumer Shifts Reshape Market
China, once a key growth market, now ranks tenth in global consumption, down from fifth in 2019
Rising costs have put additional pressure on the sector.The Impact of Inflation on Global Wine TradeInflation has pushed wine prices up by
30% compared to pre-pandemic levels
decline.International trade remains steady
Italy led in export volume, growing 3.2% to 21.7 million hectoliters
Two years of lower production have kept supply in line with demand
Barker stresses the need for adaptation through innovation, research, and stronger international cooperation.Wine now reaches 195 countries,
This wider reach and a focus on premium products offer possible paths forward despite ongoing challenges.
