[Iran] - Italian firm partners with Mazandaran for handicraft training and export development

INSUBCONTINENT EXCLUSIVE:
TEHRAN The tourist chief of Mazandaran province has actually revealed a joint prepare for specialized handicraft training courses in
partnership with the Italian worldwide company Cheche.The initiative aims to help improve abilities and increase export chances for local
craftsmens, CHTN quoted Hossein Izadi as stating on Friday.Izadi added that a memorandum of understanding has been signed between Irans
Ministry of Cultural Heritage, particularly the Deputy for Handicrafts, and Cheche, focusing on innovative training in design and
fashion.Mazandaran has been selected as the leading and pilot province for the execution of this program, Izadi said
Specialized online training courses will be held for handicraft professionals and university graduates in cooperation with Italian
universities.The courses will be performed all at once in Tehran and Mazandaran through virtual classes led by Italian university professors
Upon completion and passing of final examinations, participants will get globally acknowledged certificates provided by the Italian
organizers.Izadi likewise highlighted the approaching participation of Iranian craftsmens on the planets largest handicrafts exhibition, set
up for next month in Italy
He kept in mind that the Cheche company has currently started marketing Mazandarans handicraft items and, provided the companys strong
interest, exports to Italy are anticipated to start soon.Based on available information, Iran exported $224 million worth of handicrafts
during the past Persian fiscal year (ended on March 20, 2025), with an equal quantity estimated to have actually been exported through
suitcase trade, according to the Minister of Cultural Heritage, Tourism, and Handicrafts.The picture-perfect province has long been a highly
popular destination for domestic tourists
Its diverse nature features plains, prairies, forests, and rainforests stretching from the sandy beaches of the Caspian Sea to the rugged
and snowcapped Alborz sierra, including Mount Damavand, among the greatest peaks and volcanos in Asia.AM
This post very first appeared/also appeared in Tehran Times