INSUBCONTINENT EXCLUSIVE:
Roku, owner of one of the most popular connected TV operating systems in the country, walks a fine line when it comes to advertising
Roku's OS lives on low-priced smart TVs, streaming sticks, and projectors
To make up the losses from cheaply priced hardware, Roku is dependent on selling advertisements throughout its OS, including screensavers
The company claims that it doesn't want ads on its platform to be considered intrusive, but there are reasons to be skeptical about Roku's
better user experience are contradictory
In fact, for many, the simplest way to improve streaming is fewer ads and a more streamlined access to content
popular among Ars Technica staff and readers
An aversion to ads is also why millions pay extra for ad-free streaming subscriptions.
