INSUBCONTINENT EXCLUSIVE:
British users are not yet on board with the blockchain bandwagon, new research has claimed.Over a third (35 percent) of Brits say they would
not trust an organisation using the technology with their personal information, as they are not fully aware of what blockchain actually
is.Overall, 53 percent had never heard of blockchain before, with only 18 percent of those who have able to correctly identify what the
technology actually is.UK blockchain distrustThe research, carried out by OnePulse at the recent IP Expo Europe trade show, found that even
careful on what new tools and services they are pushing into the public domain.The news comes despite blockchain being touted as the next
big thing in a wide variety of industries, with the technology cited as a breakthrough in work ranging from security to
Europe."Businesses need to make sure they are not only deploying new technology like blockchain in a way that will have a meaningful impact,
but that they are taking the time to explain what the technology is in easy to understand language to their customers instead of simply
