INSUBCONTINENT EXCLUSIVE:
One gets the distinct impression that nothing is ever permanent with MoviePass — including, of course, MoviePass itself
The troubled film subscription service has been through a number of different rule changes in recent months, as it worked to stem the
In an email, CEO Mitch Lowe outlined the latest updates to the once-unlimited subscription plan
Most notable among the changes is the limiting of selection to &up to six films to choose from daily, including a selection of major studio
first-run films and independent releases.&
On top of that, there may be further limitations on showtime availability for the selected
titles, based on ''the popularity of those films on the app that particular day.& The company has already begun limiting access to specific
films, starting with a barring of major blockbusters and moving toward limiting selection generally.
We want to share more details about
our service moving forward as part of our commitment to keep you fully informed
Here a full lineup of movie titles available on MoviePass in the coming days: https://t.co/BE9St1gDfF pic.twitter.com/OFCR56fcGd
mdash;
MoviePass (@MoviePass) August 16, 2018
If nothing else, at this plan spells out something more concrete that what appeared from the outside
to be somewhat arbitrary choice in recent weeks
Now users can go to the &This Week Movies& page to see what available
Right now, there a semi-consistent, rotating selection
For example, you can get into BlacKkKlansman and The Meg today, but not tomorrow (weekend box office, you know).
Which movies are chosen and
when will likely be at least partially dependent on deals struck between MoviePass and studios/distributors
And, of course, &up to six films& leaves the door open for a lot of wiggle room on selection here
It will also likely severely limit the ability to go see films in repertory movie houses, not to mention those in areas outside of big
cities, where selection is far more limited.
Come celebrate the 1 year anniversary of $9.95 with us by entering the Ultimate MoviePass
Getaway! You and a guest could win a free trip to LA and so much more
Enter here: https://t.co/lk2O6JIUHC pic.twitter.com/voHkQVvihh
mdash; MoviePass (@MoviePass) August 15, 2018
This latest change comes as
the company marks the one-year anniversary of the $9.95 plan that helped get the company into this financial and customer service mess
Based on the current ratio of responses to a tweet celebrating the milestone, it seems safe to say the company got a lot of work to do if it
hopes to win back one-time loyal users
