INSUBCONTINENT EXCLUSIVE:
Google is introducing an additional format for featured snippets in its search results today
For years, these snippets have appeared at the top of the search results page and featured both images and text that Google thinks are
They are all about Google saving you a click
Today, Google is going beyond this single answer for some queries and introducing a panel that also features relevant subtopics, saving you
even more clicks.
Google canonical example for a query to trigger this new panel is &Quartz Vs
Granite.& This query brings up the usual snippet, plus subtopics like cost, benefits, weight and durability
Those topics are automatically chosen based on what Google algorithms understand about this topic.
You don''t need a [vs.] query to trigger
If you look for something like &emergency funds,& you&ll also see a similar panel.
For now, I was only able to trigger these new panels on
mobile, but Google says it is rolling out this feature over the coming days, so it may be a while before you spot one in the wild
I was also unsuccessful in triggering them with any other query I tried, but maybe you are luckier than me.
Google notes that today
announcement is part of an ongoing effort to provide more comprehensive results to your questions
This February, for example, Google started showing multiple featured snippets when its systems think a query has multiple interpretations.
