INSUBCONTINENT EXCLUSIVE:
Your next Netflix binge-watching session might be interrupted with a video advert for one of Netflix's own shows, as the video streaming
platform has confirmed it's testing the idea with a limited number of users.Reports on Reddit explain how it works
like Orange is the New Black or The Crown that Netflix has funded directly rather than licensing from elsewhere.After you've sat through the
promo, your binge-watching continues
As yet there's no indication as to if or when the ads will roll out to everyone, or how many people are in the trial (though it seems to
be live in several countries)."Surfacing recommendations""We are testing whether surfacing recommendations between episodes helps members
discover stories they will enjoy faster," Netflix told Ars Technica in a statement as it confirmed that a test for video adverts was indeed
underway.Netflix says the ads are skippable, so if you can find the remote or the mouse quick enough, you don't have to sit through a promo
clip of Ozark or Better Call Saul
So far the trailers do seem to focus on Netflix's own programming, though that's based on user reports rather than anything Netflix has
said officially.On some platforms Netflix already shows video previews when users hover over titles
out as a permanent feature.
