INSUBCONTINENT EXCLUSIVE:
Sam Kim, co-founder and CEO of Lucidity, said blockchain technology offers a solution to cut down on fraud and bring more transparency to
digital advertising.Kim was previously chief operating officer at The Mobile Majority, a mobile ad company where he said he saw the
challenges of reconciling the data used by different parts of the ad supply chain
So at Lucidity, his team has created technology on the Ethereum blockchain to create smart contracts that track this data across the
verification that they actually ran the impression, which Kim said could replace a drawn-out reconciliation process
previously known as Kr8os (from the Greek word kratos, which was one of the ingredients for democracy)
