INSUBCONTINENT EXCLUSIVE:
Do you remember where you were on Amazon Prime Day Chances are you were glued to a laptop, tablet or phone and logging on to Amazon
According to Hitwise, 89 million people in the UK visited Amazon on Prime Day, a 10.3% increase over 2017
One in every 20 UK web visits went to Amazon.co.uk
It was bigger in terms of time too
It was the biggest day ever for Echo devices, Fire tablets for kids, Kindle e-readers and Fire TV products.Amazon says the two best-sellers
worldwide were the Fire TV Stick with Alexa Voice Remote and the Echo Dot
Other best-sellers included:How much money did Amazon make on Prime DayAmazon was predicted to gross $3.4 billion on Prime Day this year,
However, it did announce that third party sellers shifted a billion dollars of product in just one day
The Echo Show dropped from $229.99 to $129.99, the Echo Spot from $129.99 to $99, the Echo Dot from $49.99 to $29.99, the Echo from $99.99
to $69.99 and the Echo Plus from $164.98 to $99
There was a big drop on the Amazon-owned Ring video doorbell pro too, which went from $249 to $174, and on the Echo Look camera: that went
from $199.99 to $99.99.Kindles and Fire ranges got deep discounts
The Fire Stick went from $39.99 to $19.99 and the Fire TV Cube from $119.99 to $89.99 (we told you it was worth waiting a few weeks before
Prime Day) while Fire Tablets dropped significantly: the Fire 7 went from $49.99 to an incredible $29.99, the Fire 10 from $149.99 to $99.99
Hive smart thermostats were 44% off, selected home security kit was 45% off and everything in the Amazon Warehouse section was 20% off
That was the lowest the Paperwhite has ever been, and represented superb value for money.Why did Amazon crash on Prime Day Did the crash
cost it moneyAmazon struggled to cope with traffic on Prime Day, an issue that affected not just the Amazon site but services such as Prime
The issues were largely confined to the US website and customers, although problems with Prime Video lasted well into the evening in the
UK.Some sites got their calculators out and concluded that the worst outage, which lasted for 63 minutes, cost Amazon just under $100
out key services; and thirdly, Amazon temporarily killed all international traffic to reduce the load
There were also strikes in protest at the way it treats its workers.Why were workers striking and supporters urging Amazon boycotts on Prime
Workers in Spain, Germany and Poland went on strike over working hours and conditions while activists urged people to send Amazon a message
on Prime Day by boycotting it altogether over its treatment of workers and its tax arrangements
health and safety complaints actually decreased.What could Amazon have done better on Prime DayIt should have anticipated and been able to
our Preacher fix on Amazon Prime Video
Navigating the deals was hopeless and many of the deals were laughable, especially in gaming: we frequently found much better console
On Prime Day, one of the flagship deals we identified was $50 off a set of Bose QuietComfort 25 headphones
That brought the price down from $299 to $249
Just three weeks later, Amazon US was listing the same headphones for $169.Did other retailers try to crash Prime DayYes, but not as much as
eBay had some strong deals across multiple merchants where you could get 20% off your purchases, but UK retailers kept their powder dry
It was a different story in the US, though
defined by Adobe as those with less than $5m annual revenue, saw sales drop by 18%.There was some interesting targeting
to have a one-day sale on the same day as Amazon
eBay US offered even bigger discounts than in the UK, with some deals offering 80% off.One of the big winners on Prime Day was, er, dogs
involvement was fairly small compared to other territories
deals than US or Canadian customers: where the US typically offered 2,800 deals at any given time, the Australian version only had 340
On the upside, discounts were more generous
Prime Day 2019 do things differentlyYes
its Black Friday sales period in 2019: according to Digitalcommerce360.com, 67% of this year's Prime Day deals were lower than comparable
it matter more to AmazonThere are some crucial differences between Prime Day and Black Friday
really loud voice, of course, but Black Friday is a sales event for the entire retail sector
It just moves it slightly
Fire TVs, Kindle Fires, Echo devices, Alexa remotes
Each one of them connecting to Amazon Prime, and each one of them requiring a Prime membership to buy in the first place
So when Black Friday rolls around, Amazon will have a whole bunch of Prime members for whom shopping on Prime is the default, and who might
want to enhance their Amazon-powered smart homes with Amazon-branded Black Friday deals.Prime Day means that for Amazon, Christmas now comes
twice a year.vFwocwVt4BqKd9aZuPuUca.jpg#
