INSUBCONTINENT EXCLUSIVE:
Update:It seems the original source on of the report misconstrued a comment from Iger, who was referring more broadly to &a Disney Play,&
rather than giving name to the service itself
A spokesperson for the service told TechCrunch, &A name for the upcoming Disney steaming service has not yet been announced
It been a full
year since Disney first made public its intentions to go head to head with Netflix
In the intervening months, the media giant has started the process of pulling content from the streaming service, bit by bit
And while Disney isn''t planning to launch the product until some time next year, at least we&ve finally got a name
CEO Bob Iger is calling the video service &Disney Play,& according to a new report from Variety
That little tidbit is buried in a larger piece of about Netflix competitors
In it, the chief executive notes that the services is Disney &biggest priority of the company during calendar [year] 2019.& That some big
talk from a company with the reach and resources of a Disney
From the sound of things, however, it going all in on its plan to beat Netflix and its ilk at their own game
Along with an extremely strong slate of existing films, the company got some big titles just over the horizon
There Marvel Captain Marvel, the final installment of the Star Wars sequel trilogy and surefire sequels like Frozen 2 and Toy Story 4.And
then there the original content, led by a live action Star Wars series helmed by Iron Man director, Jon Favreau (who also directing Disney
upcoming Lion King remake).
The exact date and pricing for the service are still TBD, but Iger has promised to undercut Netflix monthly
