INSUBCONTINENT EXCLUSIVE:
To say Juul Labs has had a meteoric rise would be an understatement.
The company, which spun out of Pax Labs in 2017, now accounts for a
staggering 72 percent of the e-cigarette market
And the product only came to market in 2015
Let that sink in.
But the company wild success hasn''t come easily
Regulatory hurdles like FDA approval and an ongoing investigation by the FDA to determine why teens and minors are so enthusiastic about the
Juul vaporizer are but a few.
Cofounder and Chief Product Officer James Monsees has been there from the very beginning, and we&re absolutely
psyched to have Monsees join us on the Disrupt SF stage in September.
Monsees co-founded Juul with Adam Bowen in 2003, when they would
pepper in a handful of smoke breaks during brainstorming sessions
The constant distraction of a cigarette spurred them to start working on Juul.
In 2015, the iteration of the Juul that we see today came to
It took a while to get going, but as the company expanded its distribution, Juul became a runaway success.
Unfortunately, at least part of
that success came from minors, with whom the device is very popular.
As it stands now, Juul is working to educate the public about
responsible adult use, marketing the product as an alternative for folks who smoke traditional cigarettes
In fact, Juul recently changed up its social media marketing to only reflect Juul users who were former smokers
Juul Labs has also invested $30 million going towards independent research, youth and parent education and community engagement efforts,
which will be spent over the next three years.
But perhaps the most daunting task is FDA regulation, which takes millions of dollars and
seemingly endless research.
At Disrupt, we&ll chat with Monsees about Juul positioning in the market, how to continue iterating and
innovating in a state of limbo with the FDA and what next for the company.
Disrupt SF will take place in San Francisco Moscone Center West
The full agenda is here, and you can still buy ticketsright here.
