INSUBCONTINENT EXCLUSIVE:
Why did you choose to join RackspaceHonestly, when I was serving as interim CMO at Rackspace, I was floored when I saw the scale of the
Externally, we have an exploding market in cloud services and internally Rackspace has the broadest collection of expertise and experience
I have worked at many great companies in my career but the assembly of leadership talent at Rackspace combined with the opportunity to help
The talent that works alongside this broad portfolio of technology solutions is unique to the industry
more consultative services.As we move up the stack technically (and with regard to C-suite and executive level decision-makers),the
Rackspace of tomorrow was a wonderful fit with my experiences and passions
businesses navigate the cloud computing marketplaceRackspace is in a strong position to guide businesses on their transformation journey
advise businesses on public and private cloud platforms, as well as managed hosting and colocation
We also make it easier for companies to leverage complex business applications, databases, and security systems, through partnerships with
our desire to offer fanatical customer experiences
more businesses opting for multi-cloud solutions, Rackspace is the industry frontrunner for assisting businesses with their cloud platform
maintenance.Rackspace is renowned for providing exceptional customer service 24/7
How do you do itRackspace is special because we have a customer service team available 24-hours a day, seven days a week, 365 days of the
15-minute response time for customer requests, and we prioritise based on the urgency of the enquiry
If a business has a particularly critical action that requires a response, such as a network glitch or a suspected hack, we can fix this
almost instantly.How is Rackspace evolving to reflect changing customer demandsWe are evolving in terms of the type of customer we are
They now find themselves seeking a trusted partner who can assist with a wider range of IT needs, regardless of how far they have progressed
wanting assistance with this digital transformation process
For example, we are constantly adding to our capabilities in digital security, ensuring that our security offerings are at the cutting edge
to growing itself organically, but we will also be open to acquisitions in areas such as global expansion and application management
In particular, our professional services division is experiencing incredible growth at a triple-digit rate, so recruitment in that area is a
huge and is something I am incredibly excited about.How do you envisage the acceleration and transformation of the Rackspace brandThe
transformation of the Rackspace brand is continuing alongside our founding ethos that has remained the same for the last 20 years: to help
thought leadership exercises, hand to hand activities at industry events, and getting our experts out in the field talking to businesses one
this area within your mentoring role at Capital Factory, where you have been advising start-up businesses
What do you think are the key learnings large enterprises can take from start-upsThe immediacy and heightened sense of urgency that is a
contributors and leaders can model for peers.Mark Bunting is CMO at Rackspace
