INSUBCONTINENT EXCLUSIVE:
Authors: JordanStartup life is nothing if not full of ups and downs
On the up this week is Cera, the London-based homecare startup advised by former Deputy Prime Minister Sir Nick Clegg, which today is
announcing $17 million in Series A funding
supply company Pflegebox), and Kairos
Either way, the startup launched as early as November 2016 and therefore was likely operating for a period without the proper data
regulation.Addressing the alleged fake reviews, and alleged misrepresentation of some NHS partnerships, Cera issued TechCrunch with the
organisations over the past year, successfully delivering NHS-funded and referred care services
In 2018 we have delivered NHS CCG funded care with the following CCGs: Lambeth, Tower Hamlets, Haringey, Enfield, and previously had
partnered with CCGs including Brent, Harrow and Hillingdon, and East London Foundation Trust, in addition to marketing in NHS hospitals
including: Central Middlesex, West Middlesex, Northwick Park, Royal Marsden, Whittington and Barnet Chase Farm
This will see Cera buy struggling homecare agencies across the U.K
over 8,000 homecare providers, Cera has built the technology to quickly aggregate U.K
homecare businesses in a scalable manner, in what will be a U.K.-first from a startup in this space
intends to feed into its machine learning-powered predictive analytics tool to help improve health outcomes and reduce preventable hospital
of data records between Cera and the NHS 111 service
The startup is also working on Amazon Alexa integration, and has formed an exclusive partnership with the Daily Mail Group, to offer home
care to Daily Mail readers and users.To that end, the U.K
homecare startup space is pretty crowded already and therefore media partnerships and other more direct ways to market could be quite
important beyond simply becoming a partner provider to local health and social care authorities
