INSUBCONTINENT EXCLUSIVE:
In fact, BuzzFeed has been ramping up production with a new editing tool called Vidder.Vidder was created Senior Product Designer Elaine
Dunlap and Senior Software Engineer Joseph Bergen
Dunlap recalled talking to Bergen more than a year ago and pointing out that while BuzzFeed is known for building its own publishing tools,
be used by anyone, not just experienced producers and editors
added.Fast forward to 2018 and BuzzFeed says Vidder is being used by 40 or 50 team members to create 200 videos each month, with 800 videos
created in all since October
to edit.We moved even faster when the Vidder team demonstrated the product for me last week
We started with a basic template, then customized it by uploading one or two video clips, typing in captions and subtitles, adding emojis,
spent fiddling with timelines in FinalCut
It also benefits from being entirely web-based, with no software download needed.The key to Vidder is simplicity
Instead, it might be used by an editor like Yandoli who wants to quickly translate a regular BuzzFeed post into a video for Facebook or
Vidder has become less relevant with recent Facebook algorithm changes, Johanesen said the tool allows BuzzFeed to continue
platforms, like creating a shorter video for Instagram or compiling several short videos into a longer cut for YouTube
The tool is also being used by international teams who might quickly create a localized version when they see that a BuzzFeed U.S
