INSUBCONTINENT EXCLUSIVE:
Authors: Super UserUnless we specifically disable them, trackers are constantly watching us move around the web, building up a picture of
Then, algorithms reflect these opinions back at us, presenting us with news, articles and answers that support what we already think.We're
president of AI products at Bing, thinks so Ribas manages Microsoft's search engine from its headquarters in the US, but lived in the UK for
three and a half years while he established the Bing team in Europe."Obviously as a search engine, our mission is the provide results that
are as comprehensive, as objective and as trustworthy as possible," Ribas told TechRadar
multi-perspective questionsTo that end, Bing has launched a new feature called Intelligent Answers
When you enter a question with several valid answers, the search engine summarizes them all in a carousel to give a balanced overview.Ask it
there are multiple perspectives," said Ribas
"We use advanced AI techniques based on deep learning that essentially read the entire web, then try to find which passage or set of
passages are most relevant to that question
With machine reading comprehension, or MRC, we are sometimes able to identify multiple perspectives, where multiple sources converge into
the same answer."Identifying questions with multiple answers involves several techniques, including sentiment analysis, which identifies the
"There are plenty of reputable sources that tell you that there are good reasons for drinking coffee, but there are also some very reputable
ones that say the opposite
Deep learning allows us to project multiple queries in the passages to what we call the semantic space and find the matches."Then we find
that there are documents that cluster separately when you apply the sentiment analysis technique
If we find that there are authoritative sources on both, then we realise that this question really deserves a multi-perspective answer
reinforce some of the same articles and the same information that users click on, people end up living in a bit of a bubble.I feel like
search engines have a responsibility to be more objectiveJordi RibasAnd so if you have certain political views, or you have certain biases,
you interact with technology in a certain way, and then the alorithms learn that, and they end up reinforcing the same biases that you have
I feel like search engines have a responsibility to be more objective, and ultimately our goal is to provide as trustworthy and objective
information as we can."Ribas says industry professionals are pleased with the results as well
algorithms that help us understand that a given question has multiple perspectives
We do feel that it is our responsibility to provide those perspectives, and kind of get people out of their bubble."Intelligent Answers
aren't influenced by your browsing history either, and don't contain any ads or 'sponsored' articles."The ads follow a different process,"
"In fact, even our ads team is separate from what we call the algorithmic team, and we have a specific location for ads
This part has no signal from ads whatsoever."Feedback and the futureIntelligent Answers only form a small percentage of search results at
that it will make mistakes sometimes."We want to make sure that users have a quick way to tell us
We can take a look at what happened and how we can improve the algorithm
other aspect of Bing) using the link at the bottom of the results page, and the option might be made more prominent in future, appearing up
alongside the answers themselves.Bing is soliciting feedback on Intelligent Answers, and you can give your thoughts via a link at the bottom
According to this source there a few things that coffee is good for, but according to this other source, if you drink too much coffee it can
caffeine to see them through late shifts.Lr8yshgZBGRgKaiTvUbGJm.jpg#
