INSUBCONTINENT EXCLUSIVE:
Authors: Super UserPurple Carrot announced this morning that it has raised $4 million in strategic funding from Fresh Del Monte Produce.The
company, which delivers completely plant-based (vegan) meal kits to subscribers, was founded in 2014
It has, in part, gotten attention through celebrity involvement, first by enlisting food writer Mark Bittman as its chief innovation officer
(Bittman departed in 2016), then by partnering with football star and notorious strawberry hater Tom Brady to launch TB12 meal kits.Purple
Carrot had previously raised $6 million in funding, according to Crunchbase
The company says that this new investment will allow it to improve its supply chain, get access to more retail opportunities and explore
player in the food and grocery world to invest in meal delivery startups
