INSUBCONTINENT EXCLUSIVE:
Survey took into account 1,560 business decision makers in mid and large-sized firms.New Delhi: Digital transformation will add close to
$154 billion to India's GDP by 2021 and increase the growth rate by one per cent annually, software giant Microsoft said on
Wednesday.According to a joint report by Microsoft and IDC Asia/Pacifc, in 2017, about four per cent of India's GDP was derived from
digital products and services created directly through the use of digital technologies such as mobility, Cloud, Internet of Things (IoT) and
Artificial Intelligence (AI)."India is clearly on the fast-track towards digital transformation
Within the next four years, it is estimated that nearly 60 per cent of India's GDP will have a strong connection to the digital
transformation trends," Anant Maheshwari, President, Microsoft India, told reporters here."Organisations are increasingly deploying emerging
technologies such as AI that will accelerate digital transformation led growth even further," Maheshwari added.The survey took into account
1,560 business decision makers in mid and large-sized organisations across 15 economies in the region.According to the survey, organisations
are seeing significant and tangible improvements from their digital transformation efforts across these benefits in the range of 11-14 per
cent."Business leaders expect to see more than 40 per cent improvements in those key areas by 2020, with the biggest jump expected in
productivity, customer advocacy as well as profit margins," the report said.Digital transformation has increased productivity, customer
improve by at least 40 per cent in the next three years, with the biggest jump expected in productivity, customer advocacy as well as profit
margin," the survey noted.The study indicated that while 90 per cent of organisations in India are in the middle of their digital
transformation strategy in place.Emerging technologies such as AI (including cognitive services and robotics) and IoT are areas where
partners, across their value chain by gaining new insights through new data sources, and incorporating digitization in their products and
services," said Anil Bhansali, Managing Director, Microsoft India (RD)."The pace of digital transformation is accelerating, and IDC expects
that by 2021, at least 60 per cent of India's GDP will be derived from digital products and services," added Daniel-Zoe Jimenez, Research
Director Digital Transformation Practice Lead, IDC Asia/Pacific.(Except for the headline, this story has not been edited by
TheIndianSubcontinent staff and is published from a syndicated feed.)
