INSUBCONTINENT EXCLUSIVE:
Kodak isn&t feeling very well
The company, which sold off most of its legacy assets in the last decade, is licensing its name to partners who build products like digital
cameras and, most comically, a cryptocurrency
In that deal, Wenn Digital bought the rights to the Kodak name for an estimated $1.5 million, a move that they hoped would immediately lend
gravitas to the crypto offering.
Reader, it didn&t
After multiple stories regarding the future of the coin it still has not hit the ICO stage
Now Kodak is talking about another partnership, this time with a Tennessee-based video and film digitization company.
The new product is
essentially a rebranding of LegacyBox, a photo digitization company that has gone through multiple iterations after a raft of bad
press.
&The Kodak Digitizing Box is a brand licensed product from AMB Media, the creators of Legacy Box
So yes, we&ve licensed the brand to them for this offering,& said Kodak spokesperson Nicholas Rangel
Not much has changed between Kodak offering and LegacyBox
The LegacyBox site is almost identical to the Kodak site and very similar to another AMB media product, Southtree.
The product itself is a
fairly standard photo digitization service, although Southtree does have a number of complaints, including a very troubling case of missing
The entry-level product is a box into which you can stuff hundreds of photos and videos and have them digitized for a fee.
Ultimately it
been interesting to see Kodak sell itself off in this way
Like Polaroid before it, the company is now a shell of its former self and this is encouraging parasitical partners to cash in on its brand
Given that Kodak is still a household name for many, it no wonder a smaller company like AMB wants hitch itself to that star.
