INSUBCONTINENT EXCLUSIVE:
E-tailers such as Flipkart and Amazon India time and again announce limited-period sales
Flipkart and Amazon India have lined up three-day sales from Sunday
Both the e-commerce companies have announced separate sales from May 13 to May 16
Flipkart and Amazon India have time and again announced limited-period sales to attract customers by way of discounts on select products
Similarly scheduled sales are a reflection of the highly competitive mode adopted by the country's e-commerce market in recent years, say
While Flipkart, India's largest e-commerce company, has named the campaign as 'Big Shopping Days', Amazon India - the Indian arm of US-based
e-tailer Amazon - christened it as 'Amazon Summer Sale'."Find the best deals from 13th-16th May
A sale so hot, no second thought," Amazon India said on microblogging site Twitter.Amazon India has announced a cashback of 10 per cent on
ICICI Bank credit and debit cards
It has also announced 10 per cent cashback up to Rs 300 on Amazon Pay, a digital wallet service
The sale will include No Cost EMI and Exchange offers, according to Amazon India.Flipkart has announced "massive price drop on mobiles,
electronics, TVs, fashion and more", according to the e-tailer's website - flipkart.com.Flipkart has announced a 10 per cent "instant
discount" on HDFC Bank debit and credit cards, according to its website
The discount is "also applicable on EMI transactions", Flipkart mentioned on its website.Meanwhile, Walmart Inc on Wednesday acquired a 77
per cent stake in Flipkart for about $16 billion, marking the biggest acquisition for the US retailer till date
The deal values the 11-year old Flipkart at $20.8 billion.Brokerage Angel Broking said the deal will mark a new beginning in the e-commerce
industry in India which will now be dominated by Amazon and Wal-Mart."Flipkart was already struggling to keep pace with the huge investments
that Amazon was able to infuse into its India operations
Now the financial muscle of Walmart will be pitted against the deep pockets of Amazon and both are expected to invest heavily in back-end
infrastructure and front end logistics," Angel Broking said in a note on Wednesday.
