INSUBCONTINENT EXCLUSIVE:
Apple has a lot of environmentally friendly initiatives, like using renewable energy to power its facilities and encouraging suppliers to do
Now the Cupertino firm is adding to its green repertoire by investing in a joint venture that produces aluminum without the greenhouse gas
way in reducing Apple's carbon footprint.Along with the Canadian government, Apple has invested a combined $144 million in Elysis, a startup
distribute the technology, which has been touted as the most significant innovation in the mining industry in 130 years.Saving the
and break down the aluminum oxide, releasing carbon dioxide and harmful fluorinated gases into the atmosphere.That accounts for about 20% of
technologies that are good for the planet and help protect it for generations to come," Tim Cook said in a statement
"We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminum produced without direct
greenhouse gas emissions in the manufacturing of our products."Reducing costsNot only will the new smelting process be good for the health
of the planet, it also reduces operating costs by 15%, while increasing production by about the same amount.Could this mean that, in future,
Apple's products won't cost us the earth (literally and figuratively)Apple says the technology from Elysis is expected to enter the market
by 2024.[Images supplied by Apple Inc.]
