Very Bullish On India, Rupee Fall Part Of Apple's Challenge: CEO Tim Cook

INSUBCONTINENT EXCLUSIVE:
some point agree to allow the technology giant to bring in its stores as he lauded the country's bold reforms, saying he is a "big believer"
and "very bullish" on India
Cook was responding to a question on whether Apple is at a disadvantage in India, as compared to other markets, in terms of ability to own
some point, they will agree to allow us to bring our stores into the country
We've been in discussions with them and the discussions are going quite well," Cook said during the fourth quarter 2018 earnings call
they compound
"This is an area that we're giving lots of feedback on
We do manufacture some of the entry iPhones in India and that project has gone well
I am a big believer in India
including currency weakness, he was very optimistic about his company's future growth in the Indian market
With the rupee touching 74 to a dollar, Cook said the currency weakness has been part of Apple's challenge in India, "as you can tell from
just looking at the currency trends, but I sort of view these as speed bumps along a very long journey though, and the long term is, I think
The government has really focused on reform in a major way and made some very bold moves and I applaud them for doing that, and sort of
Apple's business in India in Q4 was flat
"Obviously, we would like to see that be a huge growth
Brazil was down somewhat compared to the previous year
And so I think, or at least the way that I see these, is each one of the emerging markets has a bit of a different story, and I don't see it
especially pleased with Mac momentum in emerging markets with strong growth in Latin America, in India, the Middle East and Africa, and
share in nearly every market it tracked
generated iPad growth in a number of key regions around the world, including Latin America, Europe, Japan, India and South Asia
Among customers around the world purchasing iPads during the quarter, nearly half were new to iPad, and our active installed base of iPads