Companies miss having a blast on Dhanteras

INSUBCONTINENT EXCLUSIVE:
metros and bigger cities of the country
While sales of jewellery, the most preferred commodity on Dhanteras across northern and western India, did see some growth, the usual
spillover of held-up deliveries from the previous month, which got reflected on Dhanteras day when people prefer to take home new metal
partly due to the re-launch of Santro. Overall, the industry has witnessed a subdued festive season, Puneet Anand, marketing head of the
company said
build-up of inventory on low sales, forcing companies to offer discounts to lure buyers. Officials at some of the two-wheeler companies
said, while they are aiming for double-digit growth on Dhanteras, the excitement is still not at a fever pitch
said. Rahul Gupta, chairman and MD of PP Jewellers and Diamonds, said what is helping the industry is a recent dip in the prices of gold
Satish Padmanabhan, sales head for Sony, said the industry growth has been patchy with some cities lagging in demand. Pushpa Bector, VP and
confidence in the offline retail markets in the last two decades
The sentiment is of frustration and depression as a large number of Chinese brands have cornered the market through hefty discounting on