INSUBCONTINENT EXCLUSIVE:
Personal finance management app makerFintonichas teamed up with ecommerce behemoth Amazon to offer users in Spain interest free purchases
on the local Amazon .es marketplace.
The 0% finance offer is being timed to coincide with the annual Black Friday shopping fest that kicks
off later this month.
Qualifying Fintonic users can apply for Amazon Gift cards ranging from €200 to €1,000 via the app — and be able
to defer payments for up to four months.
The balance of the offered gift cards has a shelf life of ten years before expiry.
Fintonic is
asking interested users to sign up to a guest list in time for the offer to launch on November 23.
The Madrid-based fintech startup offers a
free app for consumers to manage their money, focusing on Spanish speaking markets
It pairs a financial assistant app witha brokering business model that based on taking a commission for any third party financial products
its users sign up for.
Product suggestions are powered by a proprietary credit score derived from the visibility its app gets once users
link their bank and credit card accounts.
This FinScore index assigns users a rate ofbetween 0 and 900 points,based on analyzing more than
160 variables, including via accessing users& financial history
And it using the score to underpin the Amazon interest free offer now.
Fintonic says users will need a FinScore of 450 or higher to obtain
the 0% interest Amazon offer.
Its system means even new Fintonic users could obtain the 0% financing deal.
&That is the beauty,& says
founder an CEOLupina Iturriaga
&From the very first moment that you are aFintonicuser you can start shopping at Amazon interest free and paybackwithin four months.
&When
you launchFintonic app, in less than two minutes you have all your financial data aggregated, and in less than five minutes you can obtain
the interest free funding.&
The collaboration — via the Amazon Incentives team in Spain — looks intended to give Fintonic app a boost in
the region, given the general brand visibility and clout of Amazon.
Fintonic says ithas more than 500,000 active users at this stage,
although it also operates in Chile and Mexico
(A year ago it reported 400,000+ users in its first two markets)
It alsoraised a €25M Series B round a year ago.
At the same time, the collaboration looks good for Amazon — encouraging regional
shoppers to spend more than they might otherwise via its local marketplace
Given that the Amazon experience in Spain can be a tad hit and miss.
The local marketplace is definitely less slickly functioning than other
European markets where the company has invested more in local warehouse and shipping
For Spanish shoppers that translates into limitedinventory, variable prices and often very slow shipping times
But 0% finance does offer a new incentive.
