INSUBCONTINENT EXCLUSIVE:
Lime, the well-funded startup known for its fleet of brightly colored dockless bicycles and electric scooters, has a new way for its
customers to get around: cars.
Beginning this week, Lime users in Seattle will be able to reserve a &LimePod,& a Lime-branded 2018 Fiat 500,
within the Lime mobile app
There will be 50 cars available to start as part of the company initial rollout
Lime plans to increase that number at the end of the month.
&LimePods,Lime car-sharing product line, a convenient, affordable,
weather-resistant mobility solution for communities,& a spokesperson for Lime said in a statement provided to TechCrunch
&The ease of use of finding, unlocking, and paying for cars will be consistent with how riders use Lime scooters and e-bikes today.&
Lime
will roll out 50 &LimePods& in Seattle this week.
Rides in the LimePod will cost$1 to unlock the car and 40 cents per minute of use
The company plans to unleash additional shareable cars in California early next year
Its scooters and e-bikes, for reference, are $1 to unlock and 15 cents per minute and regular pedal bikes are $1 to unlock and 5 cents per
minute.
Founded in 2017 by Berkeley graduates Toby Sun and Brad Bao, the startup has raised a total of $467 million to date from GV,
Andreessen Horowitz, IVP, Section 32, GGV Capital and more
Reports indicate that Lime is on the fundraising circuit now, targeting a $3 billion valuation, or nearly 3x its latest valuation.
LimePods
will be available to order in the Lime mobile app.
The company is expanding rapidly, most recently releasing a fleet of e-scooters and bikes
in Australia, as well as making notable hires on what seems like a weekly basis
In the last month, Lime has tapped Joe Kraus, a general partner at Alphabet venture armGVand anexisting memberof the startup board of
directors, as its first chief operating officer
Before that, it brought on Uber former chief business officer David Richter as its first-ever chief business officer and interim chief
financial officer.
In July, the company hired Peter Dempster from ReachNow to lead the LimePod initiative out of Seattle.
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