INSUBCONTINENT EXCLUSIVE:
Personalization comes at a steep price
data stays on your device
Built by the co-founder and CTO of Echo Nest, the music data startup Spotify acquired to power its recommendations, Canopy wants to turn
privacy into a competitive advantage
It plans to equip any content app with its tech that crunches your biographical and behavior data on your phone or computer so all it sends
along are clues to what you want to see or hear next.But first, Canopy will launch its own proof of concept app early next year that
suggests long-form articles and podcasts based on your taste and activity
know to make music recommendations
Rather than sending it your past activity, personal info and intentions, it just sends a set of coordinates of where you want the
recommendations to go next
The 11-person Canopy team is now building out its app that will ask you questions and watch your consumption behavior to tune its
software-as-a-service; it plans to license its tech to other apps
company selling our private info, but we go right on surfing
Whitman admits that services would take a modest hit to their recommendation accuracy if they adopt Canopy
