INSUBCONTINENT EXCLUSIVE:
alone in utilising technology in order to enrich the experience not just for fans, but for players and coaches to mark and develop
improvements as well.Infosys has been a partner of the ATP for some time, and is looking to accelerate and expand this development across
extension to its partnership that will see it cover the next two years as well.This highlights the increasing importance of both deep-level
with the game they are playing, identifying particular trends or aspects of a match that can be the difference between overall victory or
defeat."From a platform side, as the data sets become richer, the analysis and insights we can derive from that are going to be really
back 27 years that can help fans, players and coaches track trends and improvements over the years."We're making it exciting for viewers
heart of the action.NIA has also helped the development of the ATP Stats Leaderboards, a new statistical way to understand and measure
performance of players, and helped fans get closer to the game with a mountain of stats and insights on the favourite players.All of this
helps contribute to a richer experience, not just for fans all around the world,but for coaches and players looking for that extra bit of
advantage that could make all the difference.And with NIA only set to get smarter with the more data it processes, the future looks bright
for the use of analytics in tennis the world over.b8c8ffcc040b054e276d19a5f8b7954b.jpg#
