INSUBCONTINENT EXCLUSIVE:
Lithium
Klout, a service that tracks how much
social media attention its users draw and rates their expertise based on the content of their posts, will be switched off on May 25—an
announcement that has ironically had Klout trending on Twitter today.
The service, which launched in 2008, also offered an
application-programming interface that allowed businesses to collect analytics data about their audiences
Klout also offered "perks" to individuals based on their scores and demographics.
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