Consumers would sue companies that misuse their data

INSUBCONTINENT EXCLUSIVE:
Just six months on from the implementation of the General Data Protection Regulation (GDPR), new research from Thales eSecurity has revealed
that more than two thirds (69%) of consumers would consider legal action against any company that failed to manage their data properly under
GDPR.The company surveyed 1,000 UK consumers and 250 IT decision makers to discover that 86 per cent of consumers would consider switching
to another company after a data breach and 35 per cent stated that a data breach under GDPR would 'definitely' give them a negative
perception of the a company.Surprisingly 17 per cent of UK consumers said they still had not heard of the regulation compared to just nine
per cent in Germany
However, a quarter (25%) of people in both regions revealed that they could not explain what GDPR is.Thales eSecurity also questioned
members of the C-Suite as to whether their organisation was prepared for the legislation in time for the May deadline and 84 per cent of
businesses reported being 'completely' ready with 11 per cent being somewhat prepared
The manufacturing and utilities industries had the highest preparedness rates at 91 per cent while retail had the lowest across both
countries at 78 per cent.Cost to businessesUK businesses also ranked second when it came to financial investment into preparing for GDPR
five per cent of organisations across the UK.GDPR has also affected how enterprises interact and engage with third-parties with 38 per cent
admitting to completely changing their security policies with contractors or vendors while 24 per cent partially changed their policies.