INSUBCONTINENT EXCLUSIVE:
Mastercard has announced a new partnership with Microsoft that looks to make it easier to verify your identity online.The two tech giants
have said they will work together on a new unified solution that could be a consumer's sole 'digital identity' online
This could mean an end to having to remember many different passwords and login details for multiple different accounts.Mastercard says that
creating a single digital identity could provide solutions for a number of widespread issues in the world today, including official
citizenship recognition for more than a billion people worldwide, allowing them access to health, banking and social services.It could also
mean faster applications for new bank accounts or loans, provide more personalised online shopping recommendations, and more streamlined
online media experiences.Digital identityMastercard has announced a number of new services and tools aimed at boosting individual security
service towards the new initiatives, with the banking, mobile and government sectors (such as tax and passport applications) initially
corporate vice president, Identity, Microsoft
