Canal+ gives up on its cable box, switches to Apple TV

INSUBCONTINENT EXCLUSIVE:
French premium cable television company Canal+ is slowly moving away from building its own set top boxes
As Next INpact spotted, you can now subscribe to Canal+ and get an Apple TV 4K with Canal+ myCanal app already preloaded. Canal+ has been
around for decades and was the first premium TV channel in France
Over the years, the company started distributing all sorts of premium channels through satellite, cable and partnerships with internet
service providers. While you had to get your own Canal+ set top box to receive Canal+ 15 years ago, the company own box has slowly become
irrelevant
As all the main French internet service providers give you a set top box, Canal+ has partnered with them to offer multiple add-ons to
receive Canal+ content. When Canal+ announced its most recent device, Canal+ already said that you&d get a better experience with the
myCanal app on the Apple TV. That why Canal+ is betting everything on over-the-top distribution
If you don&t subscribe to Canal+ through your ISP, you can get an Apple TV 4K for €6 per month in addition to your TV package
If your internet connection isn&t fast enough or you&d rather use satellite TV, you can still get a Canal+ set top box. But the writing is
on the wall
Most people will soon watch Canal+ through myCanal on Android TV, tvOS, iOS, Android, a Samsung TV and desktop computers. In France, Molotov
and myCanal have been some of the top performing apps for tvOS and Android TV
This partnership could boost the Apple TV in France.