Pandora just launched a family version of its Premium service.
For $14.99 a month, up to six users can access Premium features (the individual version costs $9.99 a month).
The new subscription option was added with little fanfare and spotted earlier today by Android Police.This better positions Pandora to compete with Spotify Premium and Apple Music, at least from a pricing perspective.
Both of those services also offer family plans covering up to six people for $14.99 a month.
An annual subscription to Pandora Premium Family is also available for $164.98 a year.In addition to other Premium features, Premium Family includes a personalized playlist called Our Soundtrack that selects a mix of songs based on every family member listening habits.
Pandora just finished rolling out personalized playlists last week, which it announced earlier this year in a bid to take on one of Spotify most popular features.Other Premium features include on-demand listening, playlist creation, downloads for offline listening, unlimited skips and replays, better audio and no ads.