Pakistan

With YouTube predictably fitting the most widespread video-viewing platform in Pakistan, a research conducted shows the rapid growth with which the site has reached the summit.Directed through the help of Kantar TNS, Gabriel Jimenez gives an insight on the wide-ranging and firm grasp the video-streaming site has taken on the Pakistani audience in a short span of time since the ban was lifted in 2016.Content consumedAfter the website became accessible again, YouTube soared through the skies in a short span of over two years going from merely eight creators in 2016 with over 100,000 subscribers to more than 650 channels in Pakistan that exceeded the number till 2018.
According to the study the top content consumed by the Pakistani audience on the website ranges from sports, news/speech shows, TV/cinema, music, comedy, beauty, travel and food.
Athletic engagementsThe study shows that an approximate of 70% of Pakistanis are viewing YouTube videos on a monthly basis while 78% have vocally endorsed the site as their first precedence when looking to view any video.
Moreover, the study exhibits that the tech giant has managed to stretch to 80% millennials in the country who are based in metropolitan cities.
Other than that, YouTube has also been termed the favorite video platform of around 64% online users in the country whereas 63% have claimed to have watched the content on the website in the company of their families and friends.The research showed the highest number of users on YouTube during TV prime time evening slot from 8:00pm to 11:00pm.
YouTube and advertisements The build upd data also shows that target advertisements on YouTube have helped 50% of the users decide between what products and brands to choose from while 68% professed to reach out to the site to gather information regarding goods.Statistics also showed that 43% of the Pakistani YouTube audience claimed that advertisements on the website were more relevant than television while 40% stated that they were more credible as well in comparison.
Moreover, the trust built between YouTube and its audience can be well depicted by the consumption choices of the audience with 60% claiming that the videos on the platform assist them in deciding what products and brands to opt for.
On the other hand, the websites mentioned in videos or found on the watch page are visited by 64% users in the country.TheIndianSubcontinent has not verified the content of the source.
This first appeared/also appeared in https://feedproxy.google.com/~r/com/YEor/~3/trgs_EdjFG0/429036-two-years-after-the-ban-who-is-watching-youtube-in-pakistan





Unlimited Portal Access + Monthly Magazine - 12 issues


Contribute US to Start Broadcasting - It's Voluntary!


ADVERTISE


Merchandise (Peace Series)

 


[Pakistan] - Canal row: CM Murad emphasises requirement to consult provinces on water matters


Pakistani govt begins repatriating process of Afghan refugees


[Pakistan] - Norwegian celebration comes under fire for nominating Imran for Nobel Prize


[Pakistan] - President Zardari 'might be discharged in few days'


[Pakistan] - Karachi braces for heat as mercury might touch 39 ° C


[Pakistan] - Area blocked as Korangi's mystical fire continues for 6th day


[Pakistan] - Imran Khan provides consent for 'talks with establishment'


[Pakistan] - PM Shehbaz to reveal 'great news' today


[Pakistan] - Mengal announces Quetta long march as talks with govt stop working


[Pakistan] - President Zardari in seclusion after contracting COVID-19, states doctor


[Pakistan] - Zakat given by Pakistanis surpasses $2 billion every year


[Pakistan] - In Lahore, 129 kids abducted, 103 females attacked in 2025


SP Aisha Butt wins international policing award for distinguished service


[Pakistan] - A male cools off from a public tap after filling bottles throughout intense heat in Karachi.


[Pakistan] - BYC leader Sammi Deen Baloch's name eliminated from MPO


[Pakistan] - PTI founder 'orders instant reversal of consultations by Junaid Akbar'


Pakistan sends 35 tonnes of relief supplies to quake-hit Myanmar


[Pakistan] - In photos: Pakistanis observe festive Eid ul Fitr with events throughout nation


[Pakistan] - Over 100 people hurt in traffic mishaps throughout Eid ul Fitr


[Pakistan] - Karachi blaze becomes 'picnic area' as fire rages on for fourth day


[Pakistan] - Balochistan's Barkhan shaken by earthquake after Karachi


Repatriation of illegal Afghan refugees in Pakistan to begin today


[Pakistan] - Army chief commemorates Eid ul Fitr with soldiers on western border


[Pakistan] - Pakistan extends helping hand to Myanmar after earthquake


[Pakistan] - Moderate earthquake shakes Karachi, authorities assess impact


[Pakistan] - Reporter Farhan Mallick sent out to judicial remand


Tight jail security prevents Imran Khan from offering Eid prayer


[Pakistan] - Korangi fire persists for third day


Punjab prohibits makeshift mechanical rides during Eid days


[Pakistan] - Terrorism has no justification, states Rana Sanaullah