Capsule is updating its AI-powered video modifying assistant for marketing, sales, and media teams following the close of a $12 million round of Series A financing, the company revealed on Wednesday.The updated editor will include new features like AI ideas and assistance for real-time cooperation.
The new version of its studio software will feature an AI-powered co-producer that supplies tips developed to assist brands elevate their storytelling abilities.
[Itll be] more of an interactive experience where the AI is suggesting things to you based on what it thinks is going to make your video easier to understand and have much better performance, Capsule co-founder and CEO Champ Bennett told A Technology NewsRoom.
The goal is to help individuals who dont have professional knowledge to inform a good video story.The new co-producer enables users to input triggers, such as Create a sizzle reel from our newest occasion.
The AI representative then advises everything from video in the brands media library to the sequence of clips, along with suggestions for where to include titles and graphics.
This will help users throughout the video production process, the business says.
Another tool Capsule prepares to add is real-time collaborative editing, making it easy for associates to interact.
For instance, someone could focus on the start of the video while someone else deals with the ending.
This joins the business existing commenting feature that enables groups to talk and leave notes at different points in the video.Image Credits: CapsuleCapsule released to the general public in October 2024 after a beta period in 2023.
Ever since, it has gained the attention of notable companies, including HubSpot, Instacart, and Ramp.Its AI studio provides various beneficial features for teams seeking to decrease editing time and speed up post-production.
This includes automatic video transcription, summarization of intros to develop title cards with brand-aligned graphics, image generation, text animations, and more.Capsule offers both a complimentary version and a paid membership for enterprises.As far as the adoption goes, its going exceptionally well.
About a 3rd of our revenue last year was from growth, Bennett stated.
Investors are also taking notice.
The Series A round was led by Innovation Endeavors, with involvement from HubSpot Ventures and numerous angels, such as Frame.io founder Emery Wells, former Twilio executive Franois Dufour, Ramp co-founder Karim Atiyeh, Instacarts chief marketing officer Laura Jones, and others.Existing backers consist of Bloomberg Beta, Human Ventures, and Swift Ventures.
To date, the company has raised an overall of $19.75 million.With this new financing, Capsule plans to employ more item designers, visual designers, and AI engineers and broaden its sales team.