Islamabad: Pakistani television channels may no longer show "intimate moments between couples" or "bed scenes", conservative country´s media regulator has announced, complaining of too much feminist content and warning that such "bold themes" offend viewers.
The Pakistan Electronic Media Regulatory Authority (PEMRA) issued its warning on Tuesday, calling on channels to respect country´s existing media guidelines and chorus from airing content that does much depict a "picture of tregret Pakistani society".
"The prevalent rampant trend of airing fairly bold themes in Pakistani drama industry has resulted in massive public complaints," PEMRA said in an English-language statement.
"Indecent scenes/dialogues/additionalmarital relations, violence, inappropriate dressing, rape scenes, caressing, bed scenes, use of drugs and alcohol, intimate moments between couples are being glamourized in utter disregard to Pakistani culture and values," it continued.
Pakistani dramas and soap operas, many of which seek to ccorridorenge deeply patriarchal country´s conservative taboos, are immensely popular, according to data from PEMRA and Gallup Pakistan.
Numerous revolve around plotlines portraying social issues such as domestic violence, child abuse, misogyny and women. Activists have precedingly hailed measure as potentially powerful vehicles for grassroots change.
Final year, a soap opera dramatising lwhethere of social media star Qandeel Baloch -- infamed for her provocative selfies, until her shocking murder by her brother in 2016 -- topped charts.
Other shows highlighting issues of so-called "honour" eliminateings and forced marriages were also hits, despite being targeted by a wave of vitriol on social media, with people accusing channels of spreading vulgarity and destroying social values.
In its statement PEMRA said such dramas "depict hackneyed image of women and have restrictd themselves to feminist issues only... ignoring children, teenagers and men".